For small- to mid-sized professional service firms planning a new website in the next 6–12 months, the real challenge isn’t design—it’s story.
You've built a firm worth trusting.
Your clients know it. Your team feels it. But when someone Googles you?
They land on a site that could belong to just about anyone.
That stiff stock photo lineup.
That copy-paste "About" page.
That blog that hasn't been updated since...2019.
It's not just unimpressive.
It's costing you clicks and connection.
point of view
The connection-first firm inspires trust and validates expertise with a website that creates connection as it converts.
introducing
The Connection Catalyst™
Our 16-week signature process blending brand photography, story-driven messaging, and website copy—designed for professional service firms who crave clarity, confidence, and connection.
the process
Whether you're redesigning your site from the ground up or refreshing a single landing page, we help you figure out exactly what to say and show before a web developer ever has the chance to ask: "Where's your content?
01. DISCOVER YOUR STORY
We dig deep with audits, observations, and our signature half-day brand photoshoot to understand the humans—and hearts—behind your firm's success.
02. DEFINE YOUR STORY
We craft custom copy and curate photography that reflects your culture and expertise.
03. DELIVER YOUR STORY
Finally, we package everything into a visual wireframe to streamline design and development with your partner of choice.
No guesswork. No generic filler. Just words and pictures that feel unmistakably you.
Sure, you could piece it all together....
Option 1:
Hire a photographer, a copywriter, and a web agency separately. Good luck playing air-traffic controller.
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Option 2:
Rely on the "in-house copywriter" bundled into a design firm's package.
Translation: freelance filler copy with little discovery.
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Option 3:
Between approvals, stakeholder politics, and blank-page dread, that "quick refresh" will still be on your to-do list next year.
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Or...you could book The Connection Catalyst™ and have it done in one streamlined 16-week sprint.
the framework
By the end of 16 weeks, you'll hold a complete content and photo package ready for your design team, including:
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Story-savvy copy for 8 core pages, written to sound exactly like you.
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A library of 40 authentic brand images that work hard for you well after the site launch
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A grayscale wireframe pairing copy and photography so your design team can hit the ground running.
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Project management of website build to maintain project momentum and intent.
client stories
Don't take our word for it.
Here's what happens when firms like yours invest (or don't).
inertia wealth management
A financial planner who had tried to DIY his website ended up with a generic brand presence. Through The Connection Catalyst™, we surfaced his personal “why,” paired it with authentic photography, and delivered a polished site that gave him the confidence to share his story—and win new clients.
private law firm
Marilyn chose a bargain vendor who promised copy and design. After months of rewrites, wrong photos, and wasted time, she admitted the “savings” weren’t worth it. Her experience is a timely warning: investing in the right process upfront saves money, stress, and credibility. (Name changed to preserve privacy.)
2026 Project Calendar
We take on just eight Connection Catalyst™ projects per year to ensure each client receives our full creative focus.
Each engagement runs approximately 16 weeks from kickoff to completion — blending strategy, story, and brand photography into one seamless process.
2026 kickoff dates
JANUARY 7, 2026
Winter
FEBRUARY 11, 2026
Late Winter
MARCH 25, 2026
Spring
MAY 6, 2026
Late Spring
AUGUST 26, 2026
Fall
JUNE 10, 2026
Summer
JULY 22, 2026
Late Summer
OCTOBER 7, 2026
Late Fall
READY TO PLAN AHEAD?
If you’re considering a website refresh or rebrand in 2026, now’s the perfect time to take the first step toward reserving your preferred kickoff date by scheduling a no-commitment Connection Conversation.
our guarantee
While we can't guarantee your managing partner will suddenly love approving copy, we can promise a guided process that keeps your leadership aligned, saves you time, and makes you the hero who finally delivers the site your firm deserves.
created with you in mind
The Connection Catalyst™ is intetionally designed for
meet sarah dowlin
Founder, Creative Director, and Connection Connoisseur
Fifteen years helping professional service firms (law, wealth, CPA, real estate) show up online with words and images that match the caliber of their work.
For us, connection isn't a marketing tactic—it's the philosophy behind everything we create.
Your 2026 Spot is Waiting
Every month you wait is another month prospects, team members, and peers are greeted by a site that undersells your firm and cuts short your connections.
A 30-minute Connection Call won't lock you in—but it will give you:
A roadmap for what your next website project should look like
Clarity on timing and budget.
Confidence you won't be (re)writing the website content because the story is all wrong again.
